We Should All Be Millionaires

Rachel Rodgers makes a strong case and provides a map

We should all be millionaires.

No doubt.

It’s quite a statement, but author Rachel Rodgers firmly believes it, and that belief shapes the inviting, inspiring, and distinctive approach to her business/financial advice book. It opens like this:

I believe every woman should want to be a millionaire. If you agree with me, this book is for you. If you strongly disagree with me, this book is definitely for you. Every woman needs to see at least seven zeros in her bank account, at the bottom of her own balance sheet, and in her cumulative net worth. Every woman needs to know what it feels like to wield economic power. That’s how we make change. That’s how we serve our children. That’s how we serve the world.


Big picture view: The world would look different if women had more money and more power. For a better world, sure, but she also wants us to have lots of money for the things we want for ourselves and our families. And for more time, energy, joy, and peace of mind. For freedom.

This book is but a part of Rodgers’s master plan to get as many women as possible to seven figures. Her company is called Hello Seven.

Her book holds real value for any reader. We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power delivers its punch through a blend of humor and straight talk, mindset work, and seriously practical advice.

Below are some of the highlights, but I encourage you to get yourself a copy of the book to mark up and benefit from the details and the high energy. Especially useful are the various tables throughout that offer contrasting “million-dollar” alternatives to existing mindsets, decision patterns, and boundary issues.

It’s about (million-dollar) time

It’s time already for more women, all women, to:

  • pay attention to money and get in the money game,

  • stop undervaluing ourselves, giving away our resources, and forfeiting our independence, and

  • harness their ability to spur economic growth, build intergenerational wealth, and change the world.

She punctuates this call with the story of African-American entrepreneur Madam C. J. Walker, who in sixteen years in the early twentieth century went from being a broke washerwoman to a prominent business owner and millionaire, who then trained more than 20,000 female sales agents to become rich themselves and follow her example of giving back to their communities.

Million-dollar thinking

“Nearly every woman has a shitty story she is telling herself about money.”

  • Working really hard to make money is not necessary, but we should put effort into moving beyond “broke-ass” thinking and limiting thoughts and creating a new money story for ourselves.

  • It’s better to be the boss, a boss, and wealthy than to give away our power. That this is so hard for so many women demonstrates why we need to work on our thoughts and create new money stories for ourselves.

Some of her examples of Broke-Ass Thinking vs. Million Dollar Thinking:

  • “The world is unfair, so I am not going to bother trying” vs. “The world is unfair, and I’m going to be a millionaire to make the world a better place.”

  • “I’m not good with money” vs. “Building wealth is a skill I can learn.”

  • “I’ll always be broke” vs. “The past has passed, the future is rich. My future can be different from my past.”

  • “I’m too tired to make more money” vs. “Making money is energizing.”

Million-dollar lies

“The media thinks women are small and their money should be small and their spending should be small.”

  • Reject the small story and embrace a big one. Think about all the coupon clipping, frugality, and savings stories aimed at women vs. those on entrepreneurship and investing and empire building.

  • Forgive ourselves for our past mistakes and misunderstandings and move on. The system has been rigged, and the deck stacked against us.

  • It’s time to stop underearning and putting everyone else’s needs before our own.

Million-dollar decisions

“A Million Dollar Decision is one that: creates time and energy, frees up mental space, reduces piddly shit and creates space for the stuff that matters to you, allows you to feel strong, secure, and free, creates options instead of eliminating options.”

  • We need to move from BAD (Broke-Ass Decisions) to million-dollar decisions.

  • The top ways we make BAD moves are wanting to be liked by everyone, hanging out with others who make broke-ass choices, and by living in broke-ass environments.

  • Detox our work, our life, our surroundings, our habits, our social media, and our social circle by replacing the broke with what energizes us and makes us feel rich.

  • Be a bad girl, not a BAD girl, by following our hearts and our guts rather than social norms and expectations.

  • Start making different decisions, and our lives will look different.

  • Here’s the WSABM formula for making rich decisions: Want: What do you want? Shoulds: What shoulds are getting in your way? Action: What actions will you take you towards your goals? Body: What is your body telling you? More: How can you get more? What will you have more of by making this decision?

Million-dollar boundaries

“Set reasonable limits, protect your energy and sanity, and therefore feel more joyful, more powerful, and more moneyfull.”

“No is a complete sentence.”

  • Prioritize ourselves and our goals, stop tolerating bad behavior at work and home, and start speaking up for ourselves.

  • Stop our own complicity. Boundaries aren’t about controlling others. They’re about saying yes to ourselves and showing others how to treat us by our behavior and our messaging.

  • Look for and correct any imbalances in the invisible, emotional, administrative workload at home (as well as in housework, meal prep, childcare).

  • Keep the real value of all that unpaid homework in mind with this factoid: Those who manage homes and lives for high-net-worth others command salaries of $100,000+.

Million-dollar squad

“Women need other women to get ahead.”

  • Find success in and through a squad, a community of like-minded others who support each other.

  • Associate with and connect with other successful people and people from different networks. Share information and resources. Be where the interesting conversations are happening.

  • Start where we are by reconnecting with those we already know and joining groups that appeal to us.

Million-dollar vision

“Here’s another reason to make your goals big and seemingly ridiculous: There will be fewer competitors, since most people aim for average rather than greatness.”

  • How we feel is important to reaching our million-dollar dreams. Embody how our dreams feel to us. Learn to start responding to what we want and what is good for us.

  • Make our goals compelling because that is what inspires creativity, enthusiasm, and action.

  • Four steps to start living like a millionaire: (1) Identify desired upgrades in different aspects of your life; (2) Do the math for those upgrades so that you have a realistic sense of the numbers; (3) Brainstorm 25 ways to generate more income soon; and (4) Select the first upgrade you’ll commit to.

  • Imagine in detail the millionaire version of ourselves. Now start being that person (without going into debt). Rodgers lists 25 ways to be that person now, including putting your phone on Do Not Disturb while you’re working, ordering what you want off menus and not the cheapest thing, committing to wellness, and making room in your schedule for strategizing and goal work.

Million-dollar value and million-dollar pricing

“Lack of confidence is costing you millions.”

“This is what women do when they make bank: they make the world a better place.”

  • Imposter syndrome comes in many guises and leads to compounded losses over time.

  • Stop working for free, stop giving discounts, stop working for the lowest price we’re willing to accept, and stop waiting for proof we deserve more or are worth more.

  • Overcome undervaluing by understanding we are not alone in tendencies to underestimate ourselves, keeping track of our wins, getting therapy, and taking on empowering athletic challenges.

  • Start considering how our lives would change if we really believed in ourselves and our abilities. If we focus on what we can do, that is extremely valuable.

  • Charge for our value, not our time.

  • When we earn double, other people win too: We can afford to hire help, we can work less, we can pay more attention to mental and physical health, we can donate more money, we can be different sorts of role models.

Million-dollar team and million-dollar systems

“If you aren’t delegating, you aren’t leading. And you must be a leader in order to build wealth. You have to go from doing to leading.”

  • Use those pangs of jealousy to notice things we may want for ourselves, including time, money, things, support, love, etc.

  • Hire someone now for something, even if it’s just dog walking, car washing, or date-night babysitting. Get used to the ideas of delegating, building a team, and investing in a team.

  • Hire in this order: Household help, personal assistant, administrative help, assistance with the income-generating work.

  • Your debts represent your values and your lessons. Thank them for their service and move on.

  • Create systems around us that create financial stability, support, and growth. Plan for the future we want, not the present we live in.

  • One system Rodgers likes is a weekly session at Money Church — a 90-minute session you have with yourself or a support group to review your finances, work on your limiting beliefs, set financial goals, create financial systems, and brainstorm solutions to income generation and other problems.

Your first million-dollar challenge

“Challenge yourself to start today…I want to challenge you to make $10,000 in just ten days.”

  • Finally, Rodgers concludes her handbook to seven figures with a challenge to do something seemingly impossible, so that we know we can do hard and seemingly impossible things.

  • She suggests — with some explicit how-to advice — figuring out how you’re going to make $10K in 10 days but acknowledges that it may not be the right dollar/time ratio for everyone. The point is to get one hard thing done and move on to the next.