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Contact us by phone: 773-562-5499 or email: sharon@conspirecreative.com
CONSPIRE
Creative
entrepreneurship
agency for authors
and publishers
Author Branding as Business Strategy: What a 25-year brand strategist teaches about positioning with intention
Thu, Jul 09
|https://us06web.zoom.us/j/86514747312
For many authors, branding feels overwhelming—or gets reduced to a logo and colors. Certified Brand strategist Lidia Varesco Racoma (25 yrs experience) will guide us through strategic positioning decisions that attract the right readers, create impact, and open opportunities for author businesses.
Time & Location
Jul 09, 2026, 1:00 PM – 2:00 PM CDT
https://us06web.zoom.us/j/86514747312
About the event
Join Conspire Creative for our next free Zoom power hour for all authors
Beyond the Margins
presents
Author Branding as Business Strategy: What a 25-year brand strategist teaches about positioning with intention
Business Know-How + Author Community Support
Beyond the Margins presents a practical session on strategic author branding. For many authors, branding feels overwhelming—or gets offhandedly reduced to something like a logo and color scheme. Lidia Varesco Racoma, of Lidia Varesco Design, will guide us through intentional positioning decisions that attract the right readers and create real opportunities for our author businesses.