Book Marketing

Author Events 101: Promotion and Profits

New or established author, self or traditionally published, a primer for getting started in the world of events. What is an author event?...

Book Promotion Advice Gleaned from Analyzing a Decade of Reading

What mining my own data taught me as a publisher and what authors and writers can learn from that. As a longtime indie book publisher...

Speaking Gigs 101 for Writers, Authors, and You Too

From Toastmasters to speakers bureaus with income along the way. Extrovert or introvert. Enthusiastic amateur or noted expert. Informal...

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Creators Should Study This Author’s Email Newsletter

I’m a huge fan of best-selling author William Hazelgrove’s humorously long email newsletter--and the successful business model it reveals.

Authors and Writers: When the Formula Fails, Follow the Tangents

When the formula fails, follow the tangents: How the side stories of you, your writing, and your books can lead to solid exposure and sales.

Your ‘How’ Is the Story: Your Writing Process as Media Angle or Speaking Focus

Authors and writers: What is the "how" of your story? Use your writing process or what your learned as a media angle or speaking focus.

Naked Book Contract Signing and 9 Other Ways for Authors to Max Out Their Themes

Find ALL the themes of your fiction or nonfiction book, then max out them all to sell and promote your book.

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Savvy Author Book Proposal Checklist: Your Book's Sales and Marketing Considerations

What are the opportunities for you, the author; the publisher; your fans; and other vested parties to promote and sell the book?

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